Project Re: Brief – Volvo

Drive It Like You Hate It

In Project Re: Brief, we’ve reimagined Volvo's classic "Drive It Like You Hate It" campaign through the story of Irv Gordon, a Volvo owner with nearly 3 million miles on his 1966 Volvo.

The resulting mobile website allowed users to follow along with the story as well as engage in rich interactions and games. The site won numerous awards and accolades.