CJGAMMON

Project Re: Brief – Avis

We Try Harder

Avis’ “We Try Harder” campaign started in 1962 and is still the company’s tagline. Many customers share their experience of renting cars from Avis—both good and bad—through social media today.

With a re-imagined ad, we’ve engaged today’s consumers on the web by letting them tell their story in their own words, directly to Avis. The ad creates a unique and personalized animated film for each customer, in just a matter of seconds, for the user to share with friends. Built in HTML 5, the ad runs on desktop browsers, and tablet devices.